// Blog

Notes from
the build.

Short pieces. One idea each. Written by operators, not marketers.

01 / CostMay 3, 2026
The real cost of AI at scale.
An agent serving 100,000 users runs around $1,000 a month. The math is public. Here is where the cost actually shows up, and what to ask before you sign anything.
6 min→
02 / FrameworkMay 1, 2026
Pick the boring problem first.
Every company has an exciting AI use case and a boring one. The boring one is where the money is. Here is the framework we use to find it.
4 min→
03 / ManifestoApr 30, 2026
The four-week rule.
If a project takes longer than four weeks to ship, we don't take it. Why we made the rule, what it costs us, and why every operator we work with secretly wanted it.
5 min→

// See the work

Want proof,
not opinions?

The blog is how we think. Playbooks are what we ship. Walk through the systems we build for clients.